If you're thinking about Public Relations strategy for your business, you'll certainly be considering Press Releases.
A Press Release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a "Press Release," a "Press Statement," a "News Release," or a "Media Release," we're always talking about the same basic thing. The Press Release should contain all the important information (who? What? where? when? Just how? And above all ) For the writer to easily produce his own story.
The normal Press Release begins with contact info, mostly likely the name, phone number and e mail address of the person who wrote the release. Then includes the headline, arguably the most crucial four or five words in the whole Press Release. The headline will be the journalist reads . If it's not intriguing, news worthy and unique, they read no farther.
Below the headline often comes a short, snobby review of the press release. Like the headline, your summary should draw the reader in quickly and motivate them to learn more.
Since a Press Release is likely to look and feel as a story in a newspaper, it is vital that you include an area and date stamp at the beginning of the paragraph. Like a standard news story, the very first sentence, or lede, should outline the most important news of the press release from 25 words or less.
The rest of the body of this press release should answer all the questions that a journalist could have about the product, event or service that you are announcing. Even though a Press Release is a public relations tool, it must not read as too promotional. If it sounds a lot like a sales pitch, then it will eliminate credibility in the view of this journalist.
Press releases normally finish with a short description of the business or firm that is devoting the discharge, together side a call to action. The decision to action could possibly be to take part in the event being promoted, to take a try of this item, or simply to find out more by contacting the author of the media release.